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Recognition and Branding Tools

We're stronger when we communicate with one brand and one voice. Having a consistent look and tone is important to increasing recognition of Soroptimist, both locally and globally.

It is important that all levels of our organization use the “S” logo consistently, and not alter its look in any way. Having a consistent visual identity is essential to successful branding efforts, which affects SIA’s ability to increase our recognition, recruit members and fundraise outside our organization.


Brand and Style Guides

Style and Branding Guide

Learn how to build a strong visual identity, the correct way to incorporate the logo into publicity materials and how to speak with proper Soroptimist style.


Logo Downloads

Having a strong visual identity is a key part of our branding strategy. It is important that all levels of our organization use the “S” logo consistently, and not alter its look in any way. When clubs and regions create unique or different logos for local use, it interferes and competes with the overall Soroptimist brand. Having a consistent visual identity is essential to successful branding efforts, which affects SIA’s ability to increase our recognition, recruit members and fundraise outside our organization.

The following are all the logos associated with the Soroptimist brand. These are all registered trademarks and should include the registered trademark symbol—®.

All Logos and Usage Guidelines


Need all of the Soroptimist logos? Save time and download all of them at once here.

Download

A Note on Sunsetting the SI Emblem

SIA no longer uses the SI emblem on its materials, as it has limited appeal—particularly among younger women and women of diverse nationalities. Your SIA Board of Directors issued a logo policy calling for all clubs to cease use of the SI emblem by the end of 2019.


Media Templates

A Note on Consent

Even if an award recipient signs this consent form, clubs should still consult with her before releasing sensitive information to the media or public.


Stationery Templates

Customize these templates then have them professionally printed. Files are for both club and member use.


Web Guides and Tools

Here is everything you need to create a successful website, including guides and templates.

A Note on Security

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