Recognition and Branding Tools
We're stronger when we communicate with one brand and one voice. Having a consistent look and tone is important to increasing recognition of Soroptimist, both locally and globally.
It is important that all levels of our organization use the “S” logo consistently, and not alter its look in any way. Having a consistent visual identity is essential to successful branding efforts, which affects SIA’s ability to increase our recognition, recruit members and fundraise outside our organization.
- Branding Messaging
- Logo Downloads
- Social Media Kit
- Key Messaging
- Promotional Materials
- Web Guides and Tools
Brand and Style Guides
Learn how to build a strong visual identity, the correct way to incorporate the logo into publicity materials and how to speak with proper Soroptimist style.
Use this PowerPoint to present SIA brand components.
Japan Nishi Region Branding Presentation
Japanese version of the branding presentation created by 2017-2019 SIA Board Director Michiko Shoji
Check out frequently asked questions about our brand messaging.
Access SIA's high-resolution trademarked logos.
All Logos and Usage Guidelines
Need all of the Soroptimist logos? Save time and download them all at once here.
A Note on Sunsetting the SI Emblem
SIA no longer uses the SI emblem on its materials, as it has limited appeal—particularly among younger women and women of diverse nationalities. Your SIA Board of Directors issued a logo policy calling for all clubs to cease use of the SI emblem by the end of 2019.
Banners and Flags
Use the following tools to create a banner or flag for your club and region. Production will require a professional printer. Any printer should be able to apply the design styles featured in the guide below.
EPS file (For use on a blue banner)
JPG file (For use on a blue banner)
Just "S" trademark logo PMS659
EPS file (For use on a white banner)
Just "S" trademark logo PMS659
JPG (For use on a white banner)
Social Media Kit
Check out SIA’s social media strategy and club guidelines. Also get tips on how to create and manage a social media page.
These messages are intended for internal use to help you understand and speak confidently about the direction our organization is heading.
Promoting Your Club
An informational bi-fold pamphlet that can be customized with the individual/club’s contact information and printed.
Promoting the Dream Programs
Use these tools to increase awareness of our brand-unifying Dream Programs and the impact they have on women and girls.
Live Your Dream: Education and Training Awards for Women
Soroptimist: Investing in Women's Empowerment Through Education
The Fels Institute of Government, a research and consulting organization based at the University of Pennsylvania, released a study evaluating the Live Your Dream Awards.
Dream It, Be It: Career Support for Girls
A Note on Consent
Even if an award recipient signs this consent form, clubs should still consult with her before releasing sensitive information to the media or public.
Customize these templates then have them professionally printed. Files are for both club and member use.
Business cards that can be customized with the individual/club's contact information and printed.
Web Guides and Tools
Here is everything you need to create a successful website, including guides and templates.
A guide to creating an engaging website that fosters the Soroptimist® brand, promotes the mission and markets your club.