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PR Guides

Read guides on writing in Soroptimist style, building a website, taking photos, etc.

Branding & Style Guide

Reflective of our new logo policy, Soroptimist has developed a branding and style guide to help clubs become the best brand warriors they can be. This guide provides information on how to build a strong visual identity, the correct way to incorporate the logo into publicity materials and how to speak with proper Soroptimist style!

Website Guidelines

A website is often a person’s first point of entry into an organization. These guidelines provide clubs and regions with ideas on how to create an engaging website that fosters the Soroptimist brand and promotes the mission by employing a professional look and tone.

Exhibit Guide

Exhibiting at events and conferences, especially those targeted at women, is a great way for clubs to increase awareness of Soroptimist and attract new members. The Exhibit Guide provides clubs and regions with tips and resources to achieve these goals and to make their exhibitions a success.

Photo Guide

Good photos not only attract the eye, but tell a story. SIA always needs photos of club activities for use in Best for Women magazine, on the website, or in the latest brochure. After all, it's the photos that show club members working to improve the lives of women and girls that really portray the organization and its unique mission. Read SIA’s Guide to Taking Good Photos to learn how to take a picture that leaves a lasting impression.


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