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PR Guides

Read guides on writing in Soroptimist style, building a website, taking photos, etc.

Website Guidelines

A website is often a person’s first point of entry into an organization. These guidelines provide clubs and regions with ideas on how to create an engaging website that fosters the Soroptimist brand and promotes the mission by employing a professional look and tone.

Graphic Identity and Style Manual

This manual helps to foster federation-wide unity and accuracy with regard to writing and design. Soroptimist staff and members should refer to the guidelines in the manual to understand how to use Soroptimist’s visual or graphic “identifiers” and new logo; communicate effectively through proper design; and reach target audiences through the federation magazine and website.

Exhibit Guide

Exhibiting at events and conferences, especially those targeted at women, is a great way for clubs to increase awareness of Soroptimist and attract new members. The Exhibit Guide provides clubs and regions with tips and resources to achieve these goals and to make their exhibitions a success.

Photo Guide

Good photos not only attract the eye, but tell a story. SIA always needs photos of club activities for use in Best for Women, on the website, or in the latest brochure. After all, it's the photos that show club members working to improve the lives of women and girls that really portray the organization and its unique mission. Read SIA’s Guide to Taking Good Photos to learn how to take a picture that leaves a lasting impression.





 

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