Soroptimist – Women’s Organization – Volunteer Organizations
 

Translate this site:   日本語    한국어    Portuguese    Español    中国

   
Loading

Soroptimist Members Area

        HOME    ACCESS DIRECTORIES     MEETINGS/CONVENTIONS     CONTACT US  

KEYWORDS & PHRASES

TALKING POINTS

ELEVATOR SPEECH

LIVE YOUR DREAM VIDEOS

TELL-A-FRIEND EMAIL

HOW YOU CAN RAISE AWARENESS ABOUT LIVE YOUR DREAM

LIVE YOUR DREAM PROMO MATERIALS

CLUB BENEFITS: LIVE YOUR DREAM

MEMBERS: ASPIRE TO LIVE YOUR DREAM

FREQUENTLY ASKED QUESTIONS (FAQS)

CALENDAR OF EVENTS

ART CONTEST INFORMATION

Resources, Information & FormsShop the Soroptimist StoreDonateSoroptimist - Organization for Women - Volunteer Opportunities

 

 

 
Home : Members Only : Live Your Dream Guidebook : Frequently Asked Questions (FAQs)

Live Your Dream Guidebook

FREQUENTLY ASKED QUESTIONS (FAQS)  

What is the LiveYourDream.org initiative?

How does it work?

How did the federation come up with the name, “LiveYourDream.org”?

Why does LiveYourDream.org have its own website?

Why isn’t the “S” logo at the top of the LiveYourDream,org homepage?

How do Soroptimists post information about local club events for LiveYourDream.org volunteers?

How do Soroptimists connect with LiveYourDream.org volunteers?

What is the appeal of LiveYourDream.org?

How is LiveYourDream.org different from what we’ve been doing before?

How does this strategy support SIA’s strategic plan?

What are the goals of the LiveYourDream.org initiative?

Can Soroptimist members sign up to participate in the LiveYourDream.org online community?

What will be asked of members and clubs?

Will LiveYourDream.org “steal” members away from clubs?

Will LiveYourDream.org replace Soroptimist?

Why should we support this initiative?

How can clubs use the LiveYourDream.org strategy to boost membership and engage more people to help women and girls?

Will the LiveYourDream.org website/experience be available in languages other than English?

What are the time and financial requirements to being part of LiveYourDream.org?

Will Dreamers duplicate the work of existing clubs?

Is there a difference between LiveYourDream.org and the Live Your Dream Awards?

 

What is the LiveYourDream.org initiative?  
LiveYourDream.org is an online volunteer network for a self-motivated community of people who wish to support woman and girls in thier quest to lead better lives, while gaining inspiration in their own lives. Its purpose is to reenergize SIA and increae our impact by offering an alternative way to engage others in delivering our mission, strengthening and growing the Soroptimist brand, and increasing our resources to improve the lives of women and girls.

(Back to FAQs List)

 

How does it work?
LiveYourDream.org connects online people interested in helping women and girls and inspires them to do “off-line” hands-on volunteer work in their local communities. The volunteer experience Dreamers receive through LiveYourDream.org is determined by how much time they want to spend, and which Soroptimist focus (education, trafficking, teen violence, etc.) they want to support. For people who want to actively participate in delivering a program, Dreamers can select what they want to work on from a menu of opportunities. For instance, if someone believes in the power of education to improve a woman’s life, they may choose to participate in the Live Your Dream: Education and Training Awards for Women program by identifying potential applicants, distributing applications and/or helping a woman complete the application.

(Back to FAQs List)

 

How did the federation come up with the name, “LiveYourDream.org”?
For many years, the idea of women achieving their dreams, particularly through the Live Your Dream: Education and Training Awards for Women (formerly the Women’s Opportunity Awards program), has been a part of the Soroptimist lexicon. Since 1998, the tagline for the Live Your Dream: Education and Training Awards for Women has been Reclaiming the Dream. The idea of people reaching their dreams is a particularly powerful one. It was determined that LiveYourDream.org would be an inspirational name for this initiative, including the online community. In addition, it complements the theme already associated with the Live Your Dream: Education and Training Awards for Women.

(Back to FAQs List)

 

Why does LiveYourDream.org have its own website?
LiveYourDream.org is part of a critical marketing strategy with its own look and feel designed to energize the Soroptimist brand.  Essentially, we are appealing to individuals who want to engage in our mission but may not be initially attracted to the club model. This is because it’s all about engaging people in our mission to help women and girls live their dreams.

(Back to FAQs List)


Why isn’t the “S” logo at the top of the LiveYourDream.org homepage?
The “S” logo is part of the Soroptimist brand; LiveYourDream.org has its own distinct brand, which is intentional. The LiveYourDream.org initiative is a strategy known in the marketing world as a “brand stretcher.” Branding is defined as the single idea a consumer/client/member has of an individual (Martha Stewart), product (iPhone) or organization (Soroptimist). It’s the sum total of all experience and values associated with the individual/product/organization.

Due to a declining service club industry, low name recognition, a relatively small membership base and a difficult name (in most but not all countries in which SIA operates), Soroptimist has a weak brand. Brand stretching is used to create new segments within an existing market. By reintroducing a sense of freshness and diversity, brand stretching is used to prevent the market maturity stage of an organization’s lifecycle. LiveYourDream.org is about updating SIA’s image and positioning. The Girls Scouts, which enjoys high name recognition but also suffers from an aging brand, undertook a brand-stretching campaign when it launched its “To Get Her There Campaign” to encourage leadership in girls.

LiveYourDream.org is fashioned in the same brand-stretching model to help strengthen Soroptimist’s brand. Once people sign up for LiveYourDream.org, they are introduced to Soroptimist programs through the individual volunteer opportunities. This is how LiveYourDream.org will serve as the gateway to Soroptimist. Ultimately, Soroptimist wants to be known as THE thought leader in the cause for women and girls and as THE organization that helps women and girls to live their dreams.

*Related Questions: Why we use the phrase “LiveYourDream.org?” and Why does LiveYourDream.org have its own website?

(Back to FAQs List)

 

How do Soroptimists post information about local club events for LiveYourDream.org volunteers?
We encourage Soroptimist members to use social media to post local club activities on LiveYourDream.org’s Twitter and Facebook page. For example, you might post: “Any Dreamers in the (insert city)area? Our (insert city), (insert state), Soroptimist club is hosting a STOP trafficking walk this weekend. If you live in the area, we could use your help! Contact (email address) for more information!”

As LiveYourDream.org evolves over time, we will continue to develop avenues for Dreamers to connect with Soroptimists.

(Back to FAQs List)

 

How do Soroptimists connect with LiveYourDream.org volunteers?
As an online volunteer community, we encourage all Soroptimists to get in the network and interact with Dreamers via social media. Please note, the LiveYourDream.org database and all contact information is completely confidential, as is the information the federation collects for Soroptimist club members.

LiveYourDream.org is primarily designed for people who wish to engage with our mission on an individual basis. That said, we do direct Dreamers to explore Soroptimist club membership as one of their options to participate. In addition, the federation has developed a user-friendly, interactive map hosted on the SIA website to help potential members locate Soroptimist clubs. Click here to check out the map on SIA’s website!

(Back to FAQs List)

 

What is the appeal of LiveYourDream.org?
We find that only about 7% of those who fill out an introduction form become Soroptimist members. Yet, they have indicated they really want to improve the lives of women and girls by providing education opportunities and mentorship. Therefore, SIA has worked for several years to create ways for others to help deliver the mission outside of the traditional club model.
The volunteer landscape has changed dramatically since Soroptimist was founded in 1921. This is particularly the case since the advent of social media, which has revolutionized the way people volunteer and support causes.  While there will always be people who desire a face-to-face experience, which Soroptimist will continue to offer through its clubs, many people wish to volunteer on their own terms that don’t include belonging to clubs, paying dues or attending meetings. After a lot of research and working with a branding/marketing firm, SIA believes that by offering program and volunteer opportunities through LiveYourDream.org, a whole new cadre of people can support the mission. In addition to a fun, encouraging environment, these people will be provided with ways to implement Soroptimist programs at their own pace and with the level of commitment they choose.

(Back to FAQs List)

 

How is LiveYourDream.org different from what we’ve been doing before?
Originally, LiveYourDream.org was designed to be a fundraising and public awareness strategy. To some extent, it was successful as many clubs now talk about Soroptimist in terms of helping women to live their dreams and have branded their events with the “Live Your Dream” theme.

Now, LiveYourDream.org offers online volunteer opportunities based on Soroptimist programs designed for individuals to connect with our mission. They choose their cause and course of action based on how much time they have. LiveYourDream.org provides the tools online for Dreamers to take action offline in their own community. They choose from a number of causes including helping a woman gain access to education (Live Your Dream: Education and Training Awards for Women), ending violence against women (Teen Dating Violence and Workplace Campaign to End Domestic Violence), and stopping sex slavery (STOP Trafficking).

(Back to FAQs List)

 

 How does this strategy support SIA’s strategic plan?
The strategic plan goal areas include: impact, engagement, recognition and philanthropy. LiveYourDream.org fully supports all four areas. LiveYourDream.org engages people in delivering the mission through Soroptimist programs, especially the Live Your Dream: Education and Training Awards for Women. LiveYourDream.org  will add new people to our ranks, some of whom may be enticed to join an existing Soroptimist club or form a new one. As the online community grows, so will awareness about Soroptimist. Finally, it is expected the LiveYourDream.org community will attract corporate sponsors and partners, as well as Dreamers to make individual donations.

(Back to FAQs List)

 

What are the goals of the Live Your Dream initiative?

The LiveYourDream.org goals are:

  • Impact: Advance SIA’s mission
  • Engagement: Recruit/Engage online community and SIA members; Retain SIA former members; Attract new members to SIA
  • Recognition: Build global recognition of SIA brand; Be viewed as a thought leader in the cause for women and girls
  • Philanthropy: Provide funding resources to advance the mission

    (Back to FAQs List)

 

Can Soroptimist members sign up to participate in the LiveYourDream.org online community?
Yes! Club members are encouraged to sign up for the community—the more supporters the better our ability to increase our impact. We also want to give members a place to travel the path of self improvement and aspire to live their own dream. LiveYourDream.org is a great place to connect with other people interested in helping women and girls, celebrate the unique power of women, and become inspired and energized! The initiative will not succeed without participation and support from Soroptimist members, and will depend on members spreading the word and inviting friends, family, co-workers, etc. to sign up as well.  Sign Up Here Today!

(Back to FAQs List)

 

What will be asked of members and clubs?
The success of LiveYourDream.org depends on SIA members participating in the community and inviting everyone they know to sign up as well. Therefore, it is absolutely imperative that all SIA members sign up and invite their friends, family, co-workers, etc. to participate in the LiveYourDream.org initiative. Remember, there are no restrictions on LiveYourDream.org: young, old, men, women—anyone who is interested in helping women to live their dreams is invited to participate! 

(Back to FAQs List)

 

Will LiveYourDream.org “steal” members away from clubs?
Absolutely not! Non-members who choose to sign up for the LiveYourDream.org community will not be considered Soroptimist members, nor will they have any of the benefits conferred upon dues-paying members. Most people join and stay in Soroptimist because they desire the face-to-face interaction that club life offers. LiveYourDream.org offers alternatives for people who do not have the time, money, or desire to be part of a club. No Soroptimist who is happy with her membership would be tempted to trade it in to participate solely in the online community offered through LiveYourDream.org.

(Back to FAQs List)

 

Will Live Your Dream replace Soroptimist?
No, LiveYourDream.org is powered by Soroptimist and acts as a branch to reach out to a new cadre of supporters to expand our reach.  Soroptimist is based on a club model. LiveYourDream.org is based on an individual model. They don’t compete with each other. Rather, they work together to connect people to our mission of improving the lives for women and girls in local communities and throughout the world.

Soroptimists already know what it feels like to be part of a collective group working for the same cause. That is what many members say is one of the best parts of being a Soroptimist. LiveYourDream.org increases our impact by involving others who have the same goal to help women and girls. There are thousands, if not millions, of people who want to help create better lives for women and girls. We can build strength in numbers. The more people who sign up for the community, the more women and girls we can help.

(Back to FAQs List)

 

Why should we support this initiative?
Clubs and members should participate in LiveYourDream.org for the greater good of the organization. LiveYourDream.org is a strategy that speaks to extending the mission of Soroptimist into the future by employing new and exciting avenues for engagement. It also has a goal of relieving the financial burden on clubs by providing new funding sources. It is true that LiveYourDream.org may not offer all clubs a direct benefit in terms of membership recruitment because the platform is targeted to people who want to volunteer outside of the club model. However, your leadership believes LiveYourDream.org is critical to the long-term health of SIA. Therefore, it is very, very important that everyone consider the greater good of the organization and fully support the LiveYourDream.org initiative.

(Back to FAQs List)

 

 How can clubs use the LiveYourDream.org strategy to boost membership and engage more people to help women and girls?
LiveYourDream.org’s goals include attracting new members to SIA and we hope some people introduced to the LiveYourDream.org concept will become part of a club’s extended network. Clubs can think outside of their traditional recruitment strategies and try a different approach with LiveYourDream.org. For example, check out this tip to see how SI/Rio Vista, CA (Founder Region) uses LiveYourDream.org as a way to complement its club’s efforts – they have about 30 “Dreamers” involved in their activities and one (who also was a former member) decided to rejoin the club! Another example is SI/Roseville (Sierra Nevada Region), which met with prospectives and when faced with objections about why they could not join (schedules and financial issues), the club offered the LiveYourDream.org alternative as a way of being involved. There are about 12 “Dreamers” who assist with fund raising events by providing extra hands and they work side by side with members at workshops and events. More ideas can be found in the Club Benefits section of the LYD.org Guidebook.

(Back to FAQs List)

 

Will the LiveYourDream.org website/experience be available in languages other than English?
For now, the LiveYourDream.org initiative is an English-only strategy, although the website can be translated through one of the free online translation services. Once LiveYourDream.org is fully developed and operating smoothly, the federation will evaluate the feasibility of launching the strategy in other SIA languages.

(Back to FAQs List)

 

What are the time and financial requirements to being part of LiveYourDream.org?
There are absolutely no time or financial requirements to be part of the LiveYourDream.org online community, and the choice about how involved people want to be is up to each individual. Some of the opportunities do suggest distributing Soroptimist materials, which are available for purchase. General donations, which are strictly voluntary, can be made to help support the programs offered through LiveYourDream.org. It is expected that in time many of the participants will want to either financially support the LiveYourDream.org community and its efforts to further deliver on SIA’s mission (increased impact), or become Soroptimist members. 

(Back to FAQs List)

 

Will Dreamers duplicate the work of existing clubs?
It is possible that people from areas with Soroptimist clubs could become LiveYourDream.org supporters. Although she will be interested in working to improve the lives of women and girls, she might not be interested in joining a club. If clubs become aware of Dreamers working in the community, please reach out to them as allies in accomplishing the SIA mission. If they are working in an area the club isn’t active, offer support for their efforts. If their work is overlapping with club work, strategize ways to include them. For example, if Dreamers are promoting the Live Your Dream: Education and Training Awards for Women, engage them in ways to build on the club’s efforts in the community. Maybe they can promote the award to new organizations, mentor applicants or serve as a judge. Welcome them into the network of women helping other women and girls. It’s a great opportunity to introduce them to your club and, even if they don’t want to join, they may want to help your club with its projects. This scenario is not much different than metropolitan areas with several Soroptimist clubs working on the same projects. SIA urges collaboration in this situation as well. Remember, everyone has the same good intentions and goals—to help other women and girls.

(Back to FAQs List)

Is there a difference between LiveYourDream.org and the Live Your Dream Awards?
Yes! LiveYourDream.org is Soroptimist’s online community, and should always be referred to as “LiveYourDreamDOTorg” or the “LiveYourDreamDOTorg online community.” Live Your Dream: Education and Training Awards for Women is SIA’s signature program, previously called the Women’s Opportunity Awards. It joins Soroptimist’s girl program, Dream It, Be It, in what we call the Soroptimist Dream Programs. These programs ensure women and girls have access to the education and training they need to reach their full potential and live their dreams. They are a true testament to what Soroptimist stands for and what we strive to do. Live Your Dream: Education and Training Awards for Women can be abbreviated to “Live Your Dream Awards” after first reference.


KEYWORDS & PHRASES

LIVE YOUR DREAM PROMO MATERIALS

TALKING POINTS

CLUB BENEFITS: LIVE YOUR DREAM

ELEVATOR SPEECH

MEMBERS: ASPIRE TO LIVE YOUR DREAM

LIVE YOUR DREAM VIDEOS

FREQUENTLY ASKED QUESTIONS (FAQS)

TELL-A-FRIEND EMAIL

CALENDAR OF EVENTS

HOW YOU CAN RAISE AWARENESS
ABOUT LIVE YOUR DREAM

ART CONTEST INFORMATION

 
   

 

Twitter facebook YouTubeTwitter YouTubeTwitter Bookmark and Share
     
Soroptimist Logo   Home   |   Privacy Policy   |   Disclaimer
Copyright © 2013 Soroptimist International of the Americas. All rights reserved.